Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. It operates subsidiary businesses including other airlines, and businesses in specialist markets such as Qantas Holidays and Qantas Flight Catering.
The Qantas story is inextricably linked with the development of civil aviation in Australia. Qantas was founded in the Queensland outback in 1920 and was originally registered as the Queensland and Northern Territory Aerial Services Limited (QANTAS). It started off with fragile biplanes carrying one or two passengers in open cockpits and progressed to advanced Boeing 747s flying some 400 people half way around the world in a day. Qantas was supported by committed staff and loyal customers as it persevered through war and peace to serve the nation and build an enterprise.
Through the years, Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service. Today, it is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. Qantas continues to provide outstanding service to its customers and is at the forefront of the international civil aviation industry.